Research into Gender Diversity in Horseracing
Women in Racing (WIR), a network supporting women working in horseracing, in partnership with Oxford Brookes generated and produced the first ever research into diversity in horseracing.
BRIEF – Activate the launch of the of the research and generate media coverage (May 2017). Drive change within British Horseracing with regard to gender diversity
STRATEGY – A media launch was organised at the WIR AGM at York Racecourse, revealing the findings of the research, with key note speaker Professor Simonetta Manfredi, Oxford Brookes. Media were invited to the launch as well as key stakeholders and influencers within horseracing.
Additionally, an exclusive on the findings of the research was agreed with the BBC, who filmed / interviewed in advance of the launch and was featured across the BBC news streams on the same day. Distribution of press release to all media. Arranged interviews with WIR spokespeople.
Liaised with the British Horseracing Authority (BHA) on their right to reply.
RESULTS – wall to wall media coverage on broadcast, radio and print media, generating 24 pieces of media coverage. Online views: 1.45 million. Coverage included: BBC One o Clock News, BBC 2 Victoria Derbyshire Show, BBC online, BBC 5 Live (Breakfast), BBC World Service, Racing Post, Racing UK, Attheraces, Daily Mail, The Times, Horse & Hound, The Guardian.
BHA responded by creating the first diversity and inclusion strategy, resulting in establishing its first D&I steering group. Click here to read research