Here come the girls
Objective: To raise awareness of this unique sporting event and showcase the talent amongst the female jockeys ranks. Gain national TV and sports print coverage as well as support from women’s sport networks.
Strategy – Secure features with national broadcast media and radio ahead of the event, featuring interviews with leading women jockey’s.
Results – Secured features on Sammy Jo Bell and Hayley Turner on BBC 2 and online as well as on Channel 4 Racing. Interviews on BBC Radio 4 Today Program and Women’s Hour and Talk Sport, Mail on Line and Guardian.
Feature on Hayley Turner and Sammy Jo Bell on BBC 2 and online
Channel 4 Racing feature on a day in the life of Sammy Jo Bell (see above)
Interview’s – Sammy Jo Bell on Radio 4 Today Program
Hayley Turner – Radio 4 Woman’s Hour & Talk Sport
Racing Post, Mail online and Guardian online