BRIEF: On behalf of Women in Racing (WIR) and using the high profile stage of the Cheltenham Festival, we created a short video showcasing the diverse roles of women involved in horseracing, to help ‘debunk’ the myth that horseracing is mainly reserved as a ‘mans’ sport.
STRATEGY: Arranged filming of women working within their roles at the Cheltenham Festival, with the final edit presented in a snappy video. The video was launched on WiR social media platform’s as well as aired at the Grand Women’s Summit.
RESULTS: The video received wide support from horseracing and the women in racing network, with it acting as a powerful tool to help raise awareness of the different roles filled by women at a major racing event. Women in Racing is now regarded by major stakeholders as an integral part of British Horseracing.
Equine Productions filmed and produced the video.