Union Jacks High
BRIEF: Raise awareness and drive advance ticket sales and attendance to Barbury International Horse Trials.
STRATEGY: Created a union jack effect onto a horse ahead of the Queen’s Diamond Jubilee celebrations. Agreed exclusive photo story with the Daily Mail.
RESULTS: Achieved DPS in Daily Mail and featured on Mail online. Also achieved wall to wall national media coverage. Advance ticket sales increased by 70% and walk up tickets sales by 50% compared with previous year. Crowd – 15,000 a record figure.
“The final image resulted in outstanding editorial coverage. I believe this campaign has set a precedent and we will see an increase in PR stunts featuring animals in the future”. Andy Hooper, Daily Mail Sports Photographer.