The Grand National – Turf of legends
Objective: To raise awareness and provide a timely countdown in order to build anticipation of the Grand National via the creation of a filmed docu-drama.
Strategy – Produce a short film showcasing the history of the race, its heroes and where legends are made.
Video production partner: Equine Productions
Strategy cont – Arrange to interview and film Grand National heroes Richard Pitman and AP McCoy.
Develop a storyline of a foal who then grows into champions emulating the iconic footage of Red Rum training on the beach.
Reaction on social media
‘If you want to get goose pimply about the Grand National then watch this brilliant 4 minute video’
‘A great promo on such a special race’
‘Spine tingling Grand National moments and memories’